So what is all the fuss about? If you’ve just joined us, you might be wondering how the motto of “BE TRUE” links up with a shoe? Well, here’s a short history …
They say that when you play college basketball in the USA, it gets into your blood. And if you are truly dedicated and true to your school - you’ll bleed your school colours. The Original 7 Nike Dunks, introduced in 1985, allowed the players of the seven most celebrated programs in college basketball to show their allegiance through shoes that bled their colours.
Since the first magnificent seven, the Nike Dunk has become much more than a basic basketball shoe. The skateboarding scene was the first subculture outside basketball courts to adopt the Dunk, due to the stability and lower profile sole which improved grounding performance. Nike took notice and created the Nike SB Dunk, specifically for skateboarders.
Although the popularity of the Dunk has escalated exponentially since then, it is still safely outside the mediocrity of the main stream, catering to those singular souls who believe in allegiance and integrity. In being true.
Wikipedia now describes the Dunk as “a subcultural icon and an inspiration for fashion, culture, and art” and also mentions “the Nike Dunk’s attractive design, technological implementation, and historical significance”. (And who are we to disagree with such a respected online reference source?)
