KICKIN’ IT WITH DJ MILKSHAKE

Peep Choclate’s interview with Dj Milkshake as Gallery on 4th surprises the Dj on his birthday, at his party at St. Tropez! Milkshake was among the first in JHB to feel the Air Yeezy love for real!

Check out DJ Milkshake and his shoes in action tomorrow at Gallery on 4th. 19h00.



Posted on June 3rd, 2009 in FASHION, MUSIC by Rosalie

AIR YEEZY: A SHORT SHELF LIFE

There was more than a mere nip in the air last Friday when Shelflife (Cape Town’s foremost street style store) released the Air Yeezy in three colourways. But in the spirit of true Sneakerheads everywhere, the faithful were not deterred by less than welcoming weather conditions and history was made as the first pre-launch queue for sneakers in South Africa took form.

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Look like fun? Then don’t miss out when it’s Gauteng’s turn this Thursday at Gallery on 4th.
Click here to read more on the Air Yeezy Glow in the Dark Launch Party.



Posted on June 3rd, 2009 in DESIGN, FASHION by Rosalie

YEEZY COME, YEEZY GO

You’ve read the blog and seen the pictures. Now it’s time to clean the drool off you keyboard: the Nike Air Yeezy is in stock!

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And more…

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But quantities are seriously limited, so get over to Gallery on 4th ASAP.

You’re welcome. It’s showtime.



Posted on May 29th, 2009 in DESIGN, FASHION by Rosalie

AIR YEEZY: THE PARTY

When a shoe like the Yeezy drops, it is a moment as memorable in Sneaker history as the very first time the Air Jordans saw the light of store displays. It deserves more than a poster in the window - it deserves a party!

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So join us for the Air Yeezy Glow in the Dark Party, a special launch event hosted by GALLERY ON 4TH in collaboration with SHOWLOVE on the 4th of June 2009 from 19h00. Headlining the likes of DJs Milkshake, Dimplez, Master M and Vigi Lante it’s sure not to be a hushed affair.

Tickets will presale at the Gallery for R100 (only 300 available, so don’t take your time), but you could also win free tickets if you are one of the first to register as a member of Gallery on 4th. (Find the link in the left hand side bar.) And if you are already a member, you are automatically entered in to the lucky draw for free tickets!

Hope to see you there!



Posted on May 28th, 2009 in TELLING STORIES by Rosalie

WHAT MAESTRO KNOWS

Levi Maestro, trail blazing LA blogger and mastermind behind the online series of Maestro Knows shows, knows a thing or two about shoes – and a bit about skating too. In Episode 6, below, he revisits The Nike Air Yeezy – also the subject of his very first episode.

Maestro Knows - Episode 6 (Air Yeezy Skate) from Maestro Knows on Vimeo.



Posted on May 28th, 2009 in TELLING STORIES by Rosalie

THE YEEZY: A CLOSER LOOK

After more than a year of rumours, speculation and anticipation, the most wanted shoe in recent memory finally drops in selected sneaker retailers – liberating news for most Sneakerheads who drooled over images of Mr. West rocking them at the Grammys, the Glow in the Dark tour and everywhere in between.

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So, time for the details: This Visible Air Unit high top sneaker features a very simple, effective use of materials like perforated leather and patent leather. The embossed Y (for Yeezy, of course) on some panels and straps adds a high fashion touch to it, much like the Elephant pattern on Jordans. (And echoes the Y shaped lace loop on the puffed tongue perfectly.)

There are three colourways guaranteed to drop:

The Black/Pink colourway features an embossed Y leather heel, embossed patent leather strap and embossed eyerow. Add to that a good, padded ankle support on the top, all pink inner lining and an outsole that glows in the dark - for a shoe that raises not only eyebrows, but standards as well.

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The Zen/Grey-Light Grey colourway features an embossed patent leather strap, an embossed suede toe wrap and a perforated leather toe box. Orange lining on the heel and sides, pink lining on the tongue and a glow in the dark outsole sets it apart.

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The Net/Net features a plain patent leather light grey strap and an embossed suede toe wrap. It comes in an all pink inner lining with orange lining on the tongue and a glow in the dark swoosh to shine with the matching outsole.

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Word is, these might be dropping at Gallery on 4th soon…



Posted on May 26th, 2009 in DESIGN, FASHION by Rosalie