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There was more than a mere nip in the air last Friday when Shelflife (Cape Town’s foremost street style store) released the Air Yeezy in three colourways. But in the spirit of true Sneakerheads everywhere, the faithful were not deterred by less than welcoming weather conditions and history was made as the first pre-launch queue for sneakers in South Africa took form.
Look like fun? Then don’t miss out when it’s Gauteng’s turn this Thursday at Gallery on 4th.
Click here to read more on the Air Yeezy Glow in the Dark Launch Party.
As part of Nike Sportswear’s Icon Project, Shelflife Store in Long Street, Cape Town asked Dr. Zulu and Nick Herbert to come up with a new take on the AF1 Supreme, stretching the concept as far as it would go.
For the full story and the full-length, fascinating doc go to nikesportswear.com
An attack of street style and underground art, fuelled by the force of pure creativity, that is. Nike Sportswear collaborated with three of the mother city’s savviest shops to pay tribute to three of our most iconic products. As part of this initiative, Astore came up with a completely unique view on the legendary Dunk.
For the full story and the full-length, fascinating doc go to nikesportswear.com.
With the smell of the burnt toast of many a well-meant Mother’s Day breakfast still hovering in homes countrywide, I thought it would be most appropriate to devote some blog space to our dear Mother City.
The launch of the legendary Nike Dunk in South Africa was an excellent excuse for Cape Town’s cool to get down at the SHELFLIFE NIKE BLOCK PARTY. On Friday the 25th of April Nike & Shelflife, one of Cape Town’s freshest street culture stores, treated over 200 guests to the BE TRUE spirit.
The evening started off with 6 taxis (which had been sprayed by 6 of Cape Town’s hottest graffiti artists, each in a different Nike Dunk colour) setting the scene in front of the store on Loop Street. There guests could explore the upstairs Shelflife Gallery where a unique BE TRUE sculpture and hundreds of images of the taxi’s being painted were on display. (A nice touch & big hit of the evening was The Nike Dunk Stencil Wall where guests had the chance to create their own style of Nike Dunk.)
As the evening progressed, guests congregated downstairs in the BE TRUE Café where the likes of ILL SKILLS JAZZ BAND, INTELEKTU (MC), SWEAT X, & DJ NASTY provided the soundtrack. See more pics at our Flickr Gallery or go to the main blog by clicking here.
