2009 has been a tough, but over all good year for us except for the passing of The King of Pop and Shawn Mortensen ( R.I.P ). The positive energy created by the anticipation of the Mzansi 2010 World Cup has fed off to South Africans and the world over. We pushed quite a lot of exciting projects this year but some are our highlights, not because we want to blow our own vuvuzelas but It’s more of a pat on the back for everybody that was involved.
We are very pleased to be part of the PRODUCT ( RED ) with the global community helping out in Africa. The response from our local people has been overwhelming, the laces are flying out the shelves, come get your pair when we open doors on the 3rd of January 2010.
The Cape Burg book launch was also one of the most memorable moments in 2009. Thank you everybody that was involved and those that appreciate the work put in. We appreciate the feedback we are getting with this book.
The IAM1 Journey installation is still up at Gallery on 4th and it remains as one of the freshest installations to go up on our wall this year, make sure to swing by when we open again just so you could see it for yourself.
Remember The Cortez Brothers? It’s crazy almost anyone who walked into our space and saw The Cortez Brothers installation wanted to keep the mascots for their houses. It was hilarious, you would be telling people about the double pack ( It was a pair of Classic Cortez and Flymotion Cortez in one box ) and people would ask if the pack came with the mascots! It was a great story and the pack is still heavily requested.
Our Nike Air Yeezy launch really assured everyone that we are part of the global sneaker/ streetwear community. When the whole world was going crazy over the Nike Air Yeezy, South Africans were also going bonkers. When it dropped, we also had a crazy queue outside, kids waiting and waiting to get their hands on a pair, talk about hype! Most kids were like, ” This is is the new new Jordan, we are blessed to be part of the first ever drop! ”
This project si all about giving back to the homeless since Melville has so many. Cheesekids approached us as one of the drop off stations for anyone willing to donate food, old clothes etc to the homeless and underprivileged and we like ideas like that, we like ideas that get everybody involved. Helping Hands is an on going project and people still drop off their old stuff for donation at our space.
We would like to wish everybody a safe and prosperous new year! Have fun, Responsibly.
ok sharp!
