WHAT DOES AN ICON SOUND LIKE?
Since its launch in 1987, the Air Max has evolved into something far more than footwear. First it became the Air Max 90. Then it became an icon.
Brightly coloured and radically designed it was not the chosen footwear of the shy and retiring. Adopted by athletes, performers and artists as an expression of style and attitude, it became the symbol of a hard to define movement.
The AM90 Sound is the documentary of this journey, a tribute to a true icon. Photographer Shawn Mortensen travelled across Europe, following 8 unique musical talents who share and exemplify the AM90 attitude and are able to convey this through the medium of music (such as Brandon ‘Maniac’ Jolie, pictured above).
The end result is 8 video clips, 8 unreleased vinyl records, an exclusive photo reportage and an extensive video documentary. All live at the Gallery on 4th!